AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand - Q1 2023
In Q1 2023, the top delivered meal kits and specialty foods apps on iOS in New Zealand showed varied performance in downloads and active users. Here's a closer look at the trends for the top 5 apps.
In the first quarter of 2023, the top delivered meal kits and specialty foods apps on iOS in New Zealand exhibited diverse trends in terms of downloads and active users. Here's a detailed look at the performance of these apps, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw a consistent increase in weekly downloads, starting at 319 in the last week of December 2022 and reaching 805 in mid-February. The app maintained a steady download rate around 700-800 for most of the quarter. Weekly active users showed minor fluctuations, starting at approximately 20.8K and peaking at 25.1K in the second week of January, before stabilizing around 22.3K to 23.4K towards the end of the quarter.
My Food Bag experienced a slight decline in weekly downloads over the quarter. Starting with 234 downloads in the last week of December 2022, the app peaked at 567 in the third week of January but gradually decreased to 294 by the end of March.
Vivino: Buy the Right Wine had a mixed performance in terms of downloads and active users. Weekly downloads fluctuated, beginning at 253 and reaching a high of 321 in mid-January, but then declined to around 145-166 towards the end of March. Active users followed a similar pattern, starting at 858 and peaking at 1.02K in mid-January, before stabilizing around the 700s in March. Revenue remained minimal, with most weeks recording just $1.
EveryPlate: Cooking Simplified saw very limited activity in terms of downloads, with numbers barely crossing the single digits. The app had a peak of 16 downloads in the week of January 23 but dropped to as low as 1-2 downloads in subsequent weeks.
Factor_ Prepared Meal Delivery also showed minimal download activity, starting with 8 downloads in mid-January and dropping to 0 by the first week of March. No significant trends in active users or revenue were recorded for this app.
For more detailed insights into the performance of these and other apps, visit Sensor Tower.
